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- Layoffs Continue in Ecom
Ecom Influence
We’re back with the 2nd issue of Ecom Influence. Let us know what you’d like to read more about!
-Adam
TL;DR
Layoffs Continue - Wayfair cuts 13% of its workfoce (1,650 people)
Retail Struggles - Macy’s cuts 3.5% of staff and closes 5 stores
Subscriptions Everywhere - Applebee’s rolls out a $200 subscription for couples that includes 52 visits
Amazon Updates - Check out the new packaging requirements and A+ modules down below
Packaging Nightmare - Amazon is removing images with no warning or way to fix if it thinks you have updated your packaging outside TOS. Be careful with your updates
Stock Prices
Quick Hits
Google Ads AI Shopping Suggestions - Will this totally disrupt search results going forward? See post here. Looks like affiliate sale site.
Seller Stats - Head over to Revenue Geeks for a great break-down of amazon seller stats. Our favorite - 71% of sellers still source from China primarily
Listing of the Week
What we like:
70% of traffic & 95% of sales are organic through a well ranked blog
Minimal amazon presence
Real opportunity to boost sales with some simple advertising and amazon FBA.
Thread of the Week
How to test ad’s like Obvi
The sweet spot for us when it comes to creative testing has always been around 30-50 creatives a week.
But with creative diversity being more important than ever - we’re now doing it with a lot more intention and direction.
And by following a specific, bulletproof process.
🧵
— Ash (@ashvinmelwani)
11:34 PM • Jan 22, 2024
Everything Amazon
Amazon Shipping Update
Did you know there are new box requirements? Any box over 33 pounds not requires a “team lift / heavy package” label on top and sides.
Country Origin Coming to Amazon?
The good news for US / Europe based sellers - it looks like amazon is starting to label brands by place of origin.
The bad news - it’s only on the seller page at the moment. Not the product page or storefront. Still, an interesting indicator of where the platform might be headed.
New A+ Shoppable Content Module
Add items to their cart directly from the module.
See real-time prices for in-stock and buyable items.
Read customer review rating summaries to help them quickly make an informed purchase decision.
This new module helps customers compare different products on a single page and streamlines the purchase decision process. It can also help with new product sales as it displays new products in the module with your other products.
The module has a 2x higher cart conversion rate than existing Premium Comparison Chart modules that aren’t shoppable. In addition, more than 25% of the customers who click on shoppable Premium A+ Comparison Charts add an item to their cart directly from the chart.
Manufacturing in America
Interesting NYT reporting about the struggles to do textile manufacturing in America (short answer is its almost impossible).
What’s to blame beyond the normal high labor costs? Shein, Temu and the $800 exception for paying import tariff’s.
“In the 2016 fiscal year, 150 million packages entered the United States tariff-free under the policy, but by 2023, that figure rose to more than one billion, according to Customs and Border Protection. About half are textile and apparel products.”